Mark’s legacy of crafting and manufacturing great-tasting and shelf-stable dry food products is rooted in family. His parents, Philip and Jacqueline Augason, started the business in 1972 with their kitchen-tested and home-produced Morning Moo’s® powdered milk. They traveled the nation with Mark in tow and handed out countless samples. Soon, Morning Moo’s was a huge success. Over the years, his parent’s vision became Mark’s heart and soul, and at an early age, he took the helm at Blue Chip Group. Mark rapidly grew the company from a handful of SKUs to several hundred SKUs sold in dozens of retail and online stores. In 2019, Mark led the company’s acquisition of state-of-the-art beverage manufacturing equipment, which, along with the food processing equipment, is used to produce Augason Farms products and provide large-scale co-packing services.
Mark’s expertise in product development compliments his passion for preparedness education and disaster relief assistance. He teaches the value and fundamentals of preparedness at every opportunity through TV and radio interviews, news articles, and educational videos via social media.